How to Delegate Like a CEO (Even If You Don’t Call Yourself One)

I used to believe that no one could do things as well as I could in my businesses.

I also used to cringe at calling myself a CEO, even though that was technically my role in all 3 of my businesses before I became a coach.

So, I did what all “non-CEO’s” do.

I did it ALL—emails, invoicing, social media, client work, admin, strategy. And while my businesses looked successful from the outside, inside? I was drowning.

I hit a point where I had to choose:
✔ Keep doing everything myself and stay stuck.
✔ Start trusting others and finally scale.

Delegating wasn’t about giving up control—it was about freeing myself up to actually grow my business instead of being buried in it.

If you’ve been telling yourself you can’t delegate, I see you. I’ve been there. But let’s talk about why that thinking is keeping you stuck—and how to change it.

The Top 3 Lies Keeping You from Delegating

Lie #1: “It’s Faster If I Just Do It Myself”

Maybe once it’s faster. But if you’re doing the same tasks over and over? You’re wasting hours you’ll never get back.

Think about it: If something takes you 20 minutes a day, that’s over 121 hours a year—more than three full work weeks. Could you do something higher value with that time?

Lie #2: “I Can’t Afford to Hire Help”

You can’t afford not to.

Even a part-time assistant for five hours a week can give you back over 20 hours a month—time you could spend landing higher-paying clients, refining your offers, or just, you know, taking a damn break.

If your time is worth $100+ an hour and you can hire someone for $25 an hour to handle admin work? The math is pretty clear: Delegation = more revenue.

Lie #3: “No One Can Do It as Well as I Can”

Maybe that’s true—but they can do it well enough.

If you’re holding onto perfectionism, you’re killing your efficiency. Instead of aiming for 100% perfection, ask yourself:
✔ Does this task need my unique expertise?
✔ Would “good enough” still get the job done?

Chances are, you don’t need to be personally answering every email or tweaking every social media post.

How to Delegate Without Losing Your Mind

Step 1: Eliminate First—Not Everything Needs to Be Done

Before you outsource anything, ask yourself if the task even needs to exist.

We waste so much time on things that don’t actually move the needle. If it’s not contributing to growth, cut it.

Step 2: Document & Systematize

Handing off tasks feels impossible when everything is in your head.

Start by writing down simple, step-by-step instructions for tasks you do repeatedly (yes, even if you’re the only one doing them right now). When it’s time to delegate? You’ll already have a system in place.

Step 3: Start Small & Scale Up

You don’t need to build a whole team overnight.

Pick one or two small tasks to outsource this month—emails, scheduling, invoicing—whatever is eating up your time. As you gain confidence, you can expand from there.

High-Impact Tasks to Delegate First

If you don’t know where to start, begin with low-stakes, high-time-drain tasks like:

✔ Admin Work → Emails, scheduling, invoicing, data entry
✔ Customer Support → Responding to inquiries, managing FAQs, onboarding clients
✔ Marketing Tasks → Content repurposing, social media scheduling, ad management
✔ Bookkeeping & Financial Tracking → So you can focus on revenue growth

Delegation Isn’t About Losing Control—It’s About Gaining Freedom

If your business only grows when you work more, that’s not a business—it’s a JOB.

When you let go of the tasks that don’t need your genius, you create space for bigger opportunities, more revenue, and actual breathing room.

📌 Ready to scale without burnout? Let’s map out a delegation plan that works for you.

Book a Free Strategy Call →